It is now time for students to return to school, so it a great opportunity for brands to show off their collection that are targeted at students. Esprit recently launched their spring 2011 campaign and some of the clothes are available for preview on their website.


The collection is preppy, with lots of denim, printed tees for both boys and girls, ties and casual dresses. There are also evening pieces, that are just right for campus parties: a cool mixture of vintage and contemporary.

With up-and-coming models like Sam Way, Shu Pei, Sacha M’Baye, Arthur Kulkov, Jessica Hart, Julia Hafstrom, Cameron Russell and Nate Gill, the campaign says school, school, school! Settings like the campus or the basketball court make the perfect backdrop for what the clothes express. Feminine ruffles and prints for girls, cool shirts and printed hoodies for boys, together with the omnipresent jeans, make a collection that is comfortable and very wearable, not only for school, but also for the free time.


For parties, silky dresses and blouses make the perfect outfits for ladies, combined with heels. For men, casual blazers are worn with light-colored shirts and funky bow ties. The entire collection is youthful and it has a feeling of joy above it.

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